Communications group The&Partnership has announced the launch of The&Collective - a talent agency partnering brands with influencers on YouTube, Instagram, Facebook and Twitter.

The agency counts Unilever among its first clients, and its influencer roster includes Maddie Bruce, Lucy Flight, Blake Steven, Charlotte Hole, Sarah Ashcroft, Tia Ward, Jodie Porteous, and Patricia Bright. Jenny Halpern Prince, founder of PR agency Halpern, will head up The&Collective, and she commented 'It's no secret - the world is shifting to social media. And consequently there has been an increase in brands wanting to invest in influencer marketing - they are realising that digital influencers can reach and influence millions of engaged followers'.